Pay Per Click
Pay Per Click ads are another way companies leverage search engines such as Google and Yahoo. Pay Per Click adds are the sponsored links that are displayed to the right hand side of the Google search page when searching for particular phrases. These sponsored links cost money however. A company creates an agreement with Google to pay a certain amount for each time a consumer “clicks” on their link, and in return, Google guarantees their website link will be provided to those individuals searching for the selected key words.